Case studies
Real systems. Real numbers. No guesswork.
Eight businesses. Four countries. Estate agencies, guesthouses, hotels, trades. The same kind of result: a system that runs, a pipeline that grows, and a business the owner controls.
4 reviews to 22. Pipeline up 5x in 90 days.
An independent Sea Point agency had the local knowledge. They didn't have the presence. When sellers searched, they found the franchise branches first — not because those agents were better, but because they were easier to find.
R98,000 a year in OTA commissions. Kept.
A high-end Constantia guesthouse was paying Booking.com R8,200 a month for the privilege of being listed. We built a direct booking system and gave their guests back — email addresses, history, and repeat booking relationship included.
3 enquiries a week to 11. In 90 days.
A boutique City Bowl agency had deep local knowledge and no digital pipeline. 3 valuation enquiries a week, almost entirely from cold outreach. 90 days later: 11 weekly leads, automated instant responses, and a Top 3 Google Maps ranking.
8% to 58% direct bookings. ₦3.8M/month saved.
A Lagos luxury short-let operator was losing ₦3.8M every month to OTA commissions. WhatsApp automation, a direct booking engine, and Paystack/Flutterwave payments cut OTA dependency from 92% to 42% in 90 days.
3.9★ to 4.8★. +210% direct bookings.
Stuck at #14 in the map pack with 28 reviews at 3.9 stars, this Yorkville independent was invisible. 4 months later: 142 reviews at 4.8 stars, Top 3 position, direct bookings up 210%.
$4,500/mo to aggregators. Then zero.
An Austin HVAC operator was paying $4,500/month for leads that should have come free. Week 8: aggregator subscription cancelled, 22 emergency inquiries/week through organic search, 64% inquiry-to-booking rate.
6hr → 60s response. 4.5x qualified buyers.
A Miami luxury property firm was losing buyers to 6-hour email delays. We automated the first-response layer, rebuilt the brochure experience, and grew qualified inquiry volume 4.5x with a 12%→41% brochure conversion improvement.
Unranked to Top 3 in 6 Brooklyn neighbourhoods. $6,200/mo ad spend cut.
A Brooklyn plumber spending $6,200/month on Google Ads to stay visible, generating 14 organic calls/week. By month 3: Top 3 in Park Slope, Williamsburg, DUMBO and 3 more. 43 organic calls/week. Ad spend at zero.
The same playbook works in your city too. Map Pack dominance, review compounding, and organic pipeline growth are not Cape Town-specific.
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