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Insights

Latest from the dispatch.

Practical reads on what's working in Cape Town. No jargon, no theory. Five-minute reads written by someone who runs the ads.

AI SEO · 11 min

The AI search playbook for Cape Town businesses.

How to get cited by ChatGPT, Claude, Gemini and Perplexity in 2026. Four pillars, a 90-day plan, and sector-specific tactics for property, hospitality, and home services.

August 2026Read →
Property · 9 min

How Cape Town property agencies get more mandates in 2026.

The 5-part digital system independent Cape Town agents are using to win mandates from Sea Point to Constantia, without spending on paid ads.

May 2026Read →
Reviews · 7 min

What a one-star review actually costs a Cape Town business.

The real annual revenue lost per unanswered Google review, with sector-by-sector math for property, hospitality, and home services.

June 2026Read →
Reviews · 5 min

Why most Cape Town businesses respond to Google reviews wrong.

Three review-reply mistakes that quietly cost customers, plus the four-part structure that turns a bad review into your best sales asset.

June 2026Read →
Local SEO · 6 min

Your Google Business Profile is your most underused growth tool.

Six steps to set up your GBP properly, get into the local map pack, and stop losing every “plumber near me” search to a competitor.

December 2024Read →
AI tools · 6 min

Five free AI tools every SA small business should use right now.

ChatGPT, Canva AI, Brevo, NotebookLM, and Notion AI. Free tiers only. Set up in under an hour, save ten hours a week.

January 2025Read →
Websites · 6 min

The five things your business website must do.

Load fast, say what you do in 5 seconds, have one CTA, work on mobile, show social proof. Most SA sites do none of these.

February 2026Read →
Email · 6 min

Write a month of email content in 30 minutes with AI.

One prompt template, run four times, scheduled in Brevo. The workflow that makes weekly email consistency achievable for a solo operator.

January 2026Read →
CRM · 6 min

If you track clients in a spreadsheet, you’re losing money.

What a CRM actually changes for a small business, and how to choose the right one to start with as a Cape Town operator.

March 2026Read →