The exact 46 points Rand Runners uses when auditing GBP for Cape Town property agencies, guesthouses, and home services. Tick 30+ and you're in the top 10% locally.
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Download the PDF nowSeven sections. Every checkpoint is what we actually check when we audit a real Cape Town business, not a generic list scraped off a US SEO blog.
Postcard, phone, or video. Add a second owner so the profile survives an account lock.
Business name, address, phone, hours, categories, description. Missing fields cost rankings.
10+ real interior/exterior shots, 3 team faces, a 30-second intro video.
The single biggest ranking factor. Volume plus freshness plus reply quality.
One Google Post per week, monthly photo drops, hours updates before every public holiday.
Suburb-specific pages, quarterly market reports, review responses that name the suburb.
Monthly review of the queries you appeared for — feed the top ones back into your website copy.
Read how to set up your Google Business Profile properly for the full write-up on why each of these matters. The PDF is the printable, hand-to-your-team version.
46 points, seven sections, 15 minutes to read. Sent straight to your inbox.