How we work
We don't charge for things that don't pay for themselves.
Every engagement starts with a free diagnostic. We look at where your business is losing revenue and scope only what fixes those specific leaks. If the maths doesn't stack up, we'll say so and walk away.
You've been burned before — a cheap website that sat there, or a retainer that showed you impressions while your phone stayed quiet. That's fair. We don't ask you to trust us — we ask you to give us 30 minutes to show you exactly what's broken and what fixing it would actually cost.
What we build
Three areas. You pick what you actually need.
Not every client needs everything. An estate agent with good reviews but no website has a different problem to a guesthouse with a great site and zero direct bookings. We scope around your specific gap — not a packaged bundle.
Websites
A site that converts, not just looks good
Fast, mobile-first, built to turn visitors into enquiries.
- Quote or booking request in under 3 taps
- Suburb-specific landing pages for local search
- WhatsApp confirmation flow
- Google Analytics + Search Console setup
- Full handover — you own it
Once-off build. Optional monthly maintenance retainer.
AI systems & automation
The assistant that works after hours
AI lead capture, follow-up, and qualification — running while you sleep.
- Trained on your services and pricing
- Answers availability and books calls
- Filters serious leads from time-wasters
- WhatsApp and website integration
- Weekly performance report
Month-to-month management. No lock-in.
Local SEO & GBP
Found first in local search
Google Business Profile, local rankings, and review management.
- GBP audit and full optimisation
- Review velocity strategy
- Monthly GBP posts and photo updates
- Local keyword targeting by area
- Competitor monitoring
Month-to-month. Results typically visible in 4–8 weeks.
How it works
Three steps — and the first one is free.
Free diagnostic
30 minutes on WhatsApp or video. We look at your current setup — website, GBP, how fast enquiries get answered — and tell you plainly what's broken and what fixing it is worth. No pitch, no pressure.
Scope & quote
We send a clear scope: exactly what we'll build, what it costs, and what result it's designed to produce. You see where your money goes before you commit to anything. If we can't make a strong case for the ROI, we won't send the quote.
Build & hand over
We build fast — most websites and systems are live within 2–3 weeks. You get a full walkthrough, login access to everything, and a direct line to us for questions. No disappearing after launch.
Common questions
What people usually want to know before they ask.
How much does it cost?
We don't publish a price list because we don't sell packages off a shelf. The honest answer is it depends on what you actually need — and the only way to know that is the diagnostic call. What we can tell you: everything we build should earn its keep. A direct booking system that cuts your OTA commissions needs to pay for itself in saved fees within the first few months, or we don't build it.
Is there a setup fee and a monthly?
Typically yes: a once-off build covers the website, AI system, or automation, and a smaller monthly covers active management — review responses, GBP updates, SEO maintenance. Monthly management is always optional; some clients prefer a one-time build they run themselves.
Do you lock clients into long contracts?
No. Monthly services run month-to-month. We earn the work every month. If you stop seeing results, you cancel — no penalty, no awkward conversation. The only exception is a larger build where we're investing significant hours upfront; even then it's tied to deliverables, not time.
What's included in the free diagnostic?
A 30-minute call — WhatsApp or video, your choice. We look at your current website, your Google Business Profile, how quickly enquiries get answered, and where leads are slipping through. You'll leave knowing what's worth fixing and what isn't, whether you work with us or not.
Do you work outside Cape Town?
Yes. We work with Johannesburg clients on the same basis — remote, fully managed. The strategy is market-specific; the systems are the same.