Most business owners know they should be sending emails to their client list. Very few actually do it consistently — because sitting down to write email content is time-consuming, intimidating, and easy to deprioritise.
With AI, that excuse is gone. Here's the exact workflow we use to write a month of email content in under 30 minutes.
⏱ You need: a free ChatGPT account, 30 minutes, and a basic understanding of your clients' biggest problems. That's it.
One email per week. Each email should do one of four things: educate, inspire, offer, or follow up. Before you open ChatGPT, write down four topics — one for each purpose. For a Cape Town property agency, that might look like: (1) a market update, (2) a client success story, (3) a tip for sellers, (4) a soft pitch for your valuation service.
For each email, open ChatGPT and use this prompt:
"Write a short, friendly email for a Cape Town [your business type] to send to past and potential clients. The topic is [your topic]. The email should be 150-200 words, conversational in tone, not salesy, and end with one clear call to action: [your CTA]. Write it in plain text, no bullet points."
Run this four times — once per email. Each takes about 2 minutes. Read through, adjust any wording that doesn't sound like you, and you're done.
Copy all four emails into Brevo (free up to 300 emails/day). Schedule one per week at the same time — Tuesday or Thursday mornings perform best for SA business audiences. Set and forget.
An email that goes out every week beats a perfectly written email that never gets sent. Your clients need to see your name regularly to think of you when they're ready to buy. AI makes consistency achievable even when you're running the business single-handedly.
We build automated email sequences that nurture your leads for months — without you writing another word.
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